Sometimes I think that because I am a young supporter of social media efforts, people assume I like it just because that's what young people do. Then people automatically assume that all I want to do is post about the delicious Jimmy Johns I had for lunch or how I'm sitting in the library listening to the guy next to me mumble along with his music (which, might I add, is really happening right now. Someone make him stop!).
What I'm trying to say is, I think some people are closed-minded about social media and can't see past the poor uses of it.
I really like this idea of social media doing good for the world. This Cherry Coke lover may just need to start an affair with Cherry Pepsi.
The main idea here is that Pepsi is connecting with people to support various organizations and causes. They plans to dedicate at least $20 million this year to good causes that the public votes for.
"Each generation refreshes the world. Now it's your turn."
Talk about good branding. Not only are they making an interactive connection with their audience, but they are also branding themselves as being good guys who are concerned about the well-being of the world. Now who can't support that, right?
The campaign will also include a reality show called "If I Can Dream" on Hulu.com.
Oh, and if you were curious, Coke wants in on this do-good thing, too. They will be doing something similar on Facebook, where if you share a Coke "gift" with your friends on Facebook, they will donate a dollar to the Boys and Girls Club of America. Not bad, but they will cap their donations at $500,000. Psh. Lame.
(cool Pepsi pic from here)
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